Three Ways to Use Claude (Most People Only Know One)
Chat, Cowork, and Projects are three completely different tools inside Claude. Here's what each one does and when to use it.
from the reel: “Most people are using Claude wrong”
Quick questions, brainstorming, one-off tasks. Zero setup. But it forgets you every single time — no memory between sessions.
Upload your brand files, style guides, and examples once. Claude remembers them forever inside the project. Every conversation has your full context.
Claude sits on your desktop and reads your actual files. It creates real documents in your folders. For deep work — when you need it to sound like you, not like AI.
When to use each: Quick task or question → Chat. Recurring work (newsletters, reports, client briefs) → Projects. Deep session where you need real files created → Cowork. Pro plan ($20/mo) unlocks Projects and Cowork. Extended Thinking works on all three — always turn it on for complex tasks.